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Angry Birds Downloads Hit Half a Billion (3rd November, 2011)The Angry Birds app has now been downloaded 500 million times, which makes it the most downloaded game ever. The addictive app, created two years ago by Finnish company Rovio, is also one of the most played games in gaming history. A Rovio spokesperson said gamers average about 300 million minutes of playing time every day. That works out to around 200,000 years of Angry Birds playing time in total. More than 400 billion angry birds have been created to wreak their havoc. Mikael Hed, CEO of Rovio, said: "This is a fantastic landmark achievement for us, and we're extremely delighted.…We remain committed to creating more fun experiences and bringing exceptional quality to Angry Birds fans everywhere." Angry Birds costs just $0.99 for the latest version and is number two on the iPhone App Store. The free version holds the number 20 spot in the store, while two more editions are in the top twelve. Rovio has also heavily marketed Angry Birds products, including 10 million soft toys, books and clothing shipped worldwide. The company recently bought an animation studio and will soon start releasing Angry Birds cartoons, including a movie version. Other plans include opening retail stores in Finland and China. Rovio hopes to cash in on the game’s popularity in China, where it has become the most counterfeited brand in the country. The company is creating merchandise products including a Chinese-language Angry Birds cook book.
WARM-UPS1. GAMES: Walk around the class and talk to other students about games. Change partners often. Sit with your first partner(s) and share your findings. 2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Have a chat about the topics you liked. Change topics and partners frequently. 3. ANGRY BIRDS: How could the app be more successful? Complete this table with your partner(s). Change partners and share what you wrote. Change and share again.
4. APPS: Students A strongly believe apps are one of the greatest inventions ever; Students B strongly believe the opposite. Change partners again and talk about your conversations. 5. GAMES: What are your favourite? Rank these and share your rankings with your partner. Put the best at the top. Change partners and share your rankings again.
6. GAMING: Spend one minute writing down all of the different words you associate with the word ‘gaming’. Share your words with your partner(s) and talk about them. Together, put the words into different categories. BEFORE READING / LISTENING1. TRUE / FALSE: Read the headline. Guess if a-h below are true (T) or false (F).
2. SYNONYM MATCH: Match the following synonyms from the article.
3. PHRASE MATCH: (Sometimes more than one choice is possible.)
WHILE READING / LISTENINGGAP FILL: Put the words into the gaps in the text.
LISTENING Listen and fill in the gapsThe Angry Birds ____________________ downloaded 500 million times, which makes it the most downloaded game ever. ____________________, created two years ago by Finnish company Rovio, is also one of the most played ____________________ history. A Rovio spokesperson said gamers average about 300 million minutes of playing time every day. That works ____________________ 200,000 years of Angry Birds playing time in total. More than 400 billion angry birds have been created ____________________. Mikael Hed, CEO of Rovio, said: "This is a fantastic landmark achievement for us, and we're extremely delighted.…We remain ____________________ more fun experiences and bringing exceptional quality to Angry Birds fans everywhere." Angry Birds costs just $0.99 for the latest version and is number two on the iPhone App Store. The ____________________ number 20 spot in the store, while two more editions are in the top twelve. Rovio has ____________________ Angry Birds products, including 10 million soft toys, books and clothing shipped worldwide. The company recently bought ____________________ and will soon start releasing Angry Birds cartoons, including a movie version. Other plans include ____________________ in Finland and China. Rovio hopes to cash in on the game’s popularity in China, where it has become the ______________________ in the country. The company ____________________ products including a Chinese-language Angry Birds cook book.
AFTER READING / LISTENING1. WORD SEARCH: Look in your dictionary / computer to find collocates, other meanings, information, synonyms … for the words ‘angry’ and ‘bird’.
2. ARTICLE QUESTIONS: Look back at the article and write down some questions you would like to ask the class about the text.
3. GAP FILL: In pairs / groups, compare your answers to this exercise. Check your answers. Talk about the words from the activity. Were they new, interesting, worth learning…? 4. VOCABULARY: Circle any words you do not understand. In groups, pool unknown words and use dictionaries to find their meanings. 5. TEST EACH OTHER: Look at the words below. With your partner, try to recall how they were used in the text:
STUDENT GAMES SURVEYWrite five GOOD questions about games in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.
GAMES DISCUSSIONSTUDENT A’s QUESTIONS (Do not show these to student B)
----------------------------------------------------------------------------- STUDENT B’s QUESTIONS (Do not show these to student A)
LANGUAGE MULTIPLE CHOICEThe Angry Birds app has now been downloaded 500 million times, which (1) ____ it the most downloaded game ever. The (2) ____ app, created two years ago by Finnish company Rovio, is also one of the most played games in gaming history. A Rovio spokesperson said gamers (3) ____ about 300 million minutes of playing time every day. That works out to around 200,000 years of Angry Birds playing time (4) ____ total. More than 400 billion angry birds have been created to wreak their havoc. Mikael Hed, CEO of Rovio, said: "This is a fantastic (5) ____ achievement for us, and we're (6) ____ delighted.…We remain committed to creating more fun experiences and bringing exceptional quality to Angry Birds fans everywhere." Angry Birds costs just $0.99 for the latest version and is number two on the iPhone App Store. The free version (7) ____ the number 20 spot in the store, while two more editions are in the top twelve. Rovio has also (8) ____ marketed Angry Birds products, including 10 million soft toys, books and clothing (9) ____ worldwide. The company recently bought an animation studio and will soon start releasing Angry Birds cartoons, including a movie version. Other plans include opening retail stores in Finland and China. Rovio hopes to cash (10) ____ on the game’s popularity in China, where it has become the most (11) ____ brand in the country. The company is creating merchandise products (12) ____ a Chinese-language Angry Birds cook book. Put the correct words from the table below in the above article.
WRITINGWrite about games for 10 minutes. Correct your partner’s paper. _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ HOMEWORK1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word. 2. INTERNET: Search the Internet and find out more about downloading games. Share what you discover with your partner(s) in the next lesson. 3. GAMES: Make a poster about games. Show your work to your classmates in the next lesson. Did you all have similar things? 4. APPS: Write a magazine article about apps. Include imaginary interviews with app designers. Read what you wrote to your classmates in the next lesson. Write down any new words and expressions you hear from your partner(s). 5. LETTER: Write a letter to the boss of Angry Birds. Ask him three questions about games. Give him three of your opinions on apps. Read your letter to your partner(s) in your next lesson. Your partner(s) will answer your questions.
ANSWERSTRUE / FALSE:
SYNONYM MATCH:
PHRASE MATCH:
GAP FILL: Angry Birds downloads hit half a billionThe Angry Birds app has (1) now been downloaded 500 million times, which makes it the most downloaded game ever. The (2) addictive app, created two years ago by Finnish company Rovio, is also one of the most played games in gaming (3) history. A Rovio spokesperson said gamers average about 300 million minutes of (4) playing time every day. That works out to around 200,000 years of Angry Birds playing time in (5) total. More than 400 billion angry birds have been created to wreak their (6) havoc. Mikael Hed, CEO of Rovio, said: "This is a fantastic landmark achievement for us, and we're extremely delighted.…We (7) remain committed to creating more fun experiences and bringing (8) exceptional quality to Angry Birds fans everywhere." Angry Birds costs just $0.99 for the (9) latest version and is number two on the iPhone App Store. The free version (10) holds the number 20 spot in the store, while two more editions are in the top twelve. Rovio has also heavily (11) marketed Angry Birds products, including 10 million (12) soft toys, books and clothing shipped worldwide. The company recently bought an animation studio and will soon start (13) releasing Angry Birds cartoons, including a movie version. Other plans include opening retail stores in Finland and China. Rovio hopes to (14) cash in on the game’s popularity in China, where it has become the most counterfeited (15) brand in the country. The company is creating merchandise products including a Chinese-language Angry Birds (16) cook book. LANGUAGE WORK
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