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Samsung has the newly- smartwatch market by its multi-function timepiece, the Galaxy Gear. It is a digital watch with a difference. Wearers can telephone calls, emails and take photographs. It can also dozens of Android apps on its 1.6-inch screen. Users through different screens and functions using swipes. What's more, it comes in a range of vibrant colours that a sci-fi feel to its stainless steel body. The device will be on sale from September 25th and with a $299 price tag. Samsung beat its main competitor Apple to the market. Industry insiders Apple to reveal details of its smartwatch within a week or two.

Analysts have had mixed reactions to the Galaxy Gear. Jack Gold of J. Gold Associates the product is overpriced. He said Samsung would need to it at under $100 to get mass-market appeal. He added: "At $300, that's probably as much as most people will for a phone itself." Independent analyst Jeff Kagan said the Gear "is another step into the future" and that Samsung to " the innovation envelope". He it would be as popular as Samsung's smartphones and tablets. A Samsung spokesperson said: "We have something incredible. You don't to get your phone out anymore. Gear takes the entirety of your digital world and it right where you can ."