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The BBC that in 2102, more bicycles were than cars in 26 out of 28 countries in the European Union. There to be several reasons behind this trend. One is because of the recession in many countries after the global financial crisis. Many countries austerity measures, which away the spending power of consumers who might ordinarily have a car instead of a bicycle. The rise in fuel prices is also making motorists think twice about driving. Another reason is that more people are into cycling. The BBC reports that: "The popularity of cycling appears to be beyond the traditional 'cycling capitals' of northern Europe."

A whopping 50 per cent more bicycles were sold than cars. Europeans just 12 million cars in 2012, to 19.2 million bicycles. Sergio Marchionne, the head of the Italian car giant FIAT, said this was a sorry state of affairs for the car industry, and it as "carmageddon". Car sales in Italy so badly that they at their lowest levels since 1965 – a five-decade low. The head of the Italian cycling federation there has , "a small revolution in terms of lifestyle". The head of Italian cycling manufacturer Bianchi . He said: "Customers these days bikes they can with, and top-of-the-range bikes. They are for long-term investments."