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coffee company Nespresso has announced ambitious new plans to help make its operations more sustainable. company is brand name of Nestlé group of companies. It makes and sells espresso coffee machines and single-use containers of coffee needed for device. Its new initiative on sustainability is called 'The Positive Cup'. This aims to source one of its ranges of coffee through totally sustainable methods, while helping some of world's poorest coffee farmers. It will invest just over $16 million in Ethiopia, Kenya and South Sudan. company spokesperson said it, "aims to protect future of the highest quality coffees and secure livelihoods of the farmers that grow them".

main component of the campaign is to recycle all of aluminium capsules used in the machines. The company will collect capsules "wherever company does business" and "increase recycling rates". company also said it would become "100 per cent carbon neutral" by 2020 by planting trees to compensate for its carbon footprint. CEO Jean-Marc Duvoisin said: "Our sustainability approach has always been designed to do more than simply minimise impacts." Hollywood actor George Clooney said: " investment…in South Sudan's coffee sector, even while conflict is ongoing, is providing much-needed income for hundreds of farmers and their families living in coffee communities."

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