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Danish toy maker Lego on Thursday that it will not sign a new deal with the oil company Shell. They had a partnership in which Lego toys with the Shell logo on them. Shell the toys in its gas stations in 26 countries. The contract was worth $110 million. Lego this decision after the environmental group Greenpeace a video using Lego bricks that Shell in the Arctic Ocean. It shows oil the water in the Arctic after an oil spill. Lego people and polar bears in the video become in oil. At the end of the video, oil has everything, except a Shell flag. The video has Greenpeace's most-watched viral video in its history.

Greenpeace's video campaign for three months. Over a million people Lego asking it to end its deal with Shell. Greenpeace was very happy that Lego will the partnership. A statement on the Greenpeace website said: "Thanks a million, Lego". It added: "We're super happy Lego has finally to do the right thing. It's a massive victory." Lego's CEO said he made the decision because he didn't the company to be part of the environmental campaign. He said Greenpeace should have to Shell instead of the video. Shell had plans to drill in the Arctic in 2013 or 2014 but because of technical problems. It has not yet whether or not to in 2015.