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Jay Z restarts music streaming brand


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READING:

Rapper Jay Z has re-launched a music subscription streaming site. He bought the service called Tidal, which was first launched last October. Many of the music industry's major stars have also joined the project and have become co-owners. These include Beyonce, Kanye West and Madonna. They hope Tidal will rival more established streaming sites like Spotify. Tidal does not have as many songs as its rivals. The owners hope people will use it because it is the first streaming site owned by musicians. Tidal will offer its 25 million tracks for a subscription of $9.99 a month.

Tidal hopes it will change the music industry and give artists more control over their music. Artists traditionally have little control over how their work is sold. Jay Z told the magazine Billboard that he wanted artists to get more money. He said: "We didn't like the direction music was going in and thought maybe we could get in and strike an honest blow." Jay Z wants artists to get their record labels to give Tidal new music a week before other services. This will give Tidal a head start in selling the music. Singer Alicia Keys said Tidal "will forever change the course of music history".

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