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Amazon just what it describes as the world's most advanced shopping technology. It is the prime feature of its new-concept grocery store that no queues or checkout counters. It is Amazon Go and is trialled in the company's hometown of Seattle. The technology via an app on a shopper's mobile device. The app automatically in when the shopper the store. It lets you shop as normal and then scans what you have bought as you the store. Amazon then bills you later and the shopping gets charged to your Amazon account. There no waiting in line, no cashiers, and no held up by slow customers, credit card transactions or waiting for change.

Amazon Go may the high street shopping experience and a much-needed boost for brick-and-mortar stores. The grocery and convenience store markets extremely tough nuts to crack. Profit margins are low and competition intense. However, Amazon confident it can change people's shopping habits. Rumours that the online retail giant has plans for 2,000 grocery stores across the USA. It could also involved in selling the software for its shopping technology to retailers worldwide. Industry analyst Colin Sebastian Amazon Go could Internet shopping. He said: "It it just as convenient, if not more convenient, than online shopping in some cases."