Researchers say eat more vegetables if the have trendy labels. A research team found that vegetable went up by 25 per cent if they had trendy-sounding . The researchers conducted their on 600 diners at a university . They labelled vegetable in four different ways each day. There were vegetable dishes with a "basic" label (with just the "carrots"), a healthy label ("carrots with sugar-free citrus "), a "health positive" label ("smart-choice C citrus carrots") and a trendy label ("twisted citrus-glazed carrots").
Researchers created a wide of vegetables to see how the labels were. They used vegetables like beetroot, carrots, corn, green beans and potato in their test. They used names like "twisted garlic-ginger butternut squash wedges," or " chilli," and "tangy lime-seasoned beets". They said the dishes with the trendy labels were 25% more than those with the "basic" labels, and 41% more popular than with other labels. A said: "Labels really can influence our experience, affecting how tasty and we think will be."
