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A child protection charity in the UK is parents to their children for permission before uploading photos and videos of them on social media. This a study by Ofcom, a communications watchdog, revealing that parents are on whether it is right to photos of their children online. The practice of parents uploading photos and videos of their kids is "sharenting". This is a combination of the words "share" and "parenting". Ofcom the biggest reason for parents not sharing photos of their kids is to the privacy of under-18s. The NSPCC said: "Each time a photo or video is , it creates a digital footprint of a child which can them into adult life."

The website theatlantic.com how prevalent sharenting is in the USA. It : "In the United States, the vast majority of 2-year-olds…already an online presence. More than 80 per cent of babies younger than that already on social media." The website there is a conflict between a parent's pride in their children and his or her desire to photos of them, and the potential dangers of sharing photos of their kids. Parents often personal information about their children along with the photos they . This could kids at risk of identity theft and digital kidnapping. There also the danger of parents publishing real-time information about their children's whereabouts.