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A dating app in China is popular with young women. They spend $30 million a month on it. It is a little different because the men on the app aren't real men. They are virtual boyfriends. Users buy "Purple Diamonds" from the app. They spend these in the app to go on dates and keep their relationships going. The app is called Love and Producer. It now makes the most money on Apple's China App Store.
The app has two million daily active users. Most users are women in their early 20s. They love the romance and fun. A 19-year-old student explained why she liked the app: "It's like a romantic novel with...voices. It's more real than reading a novel." She loved the "delicate drawings". Another young woman said: "I don't have a boyfriend, so I'm happy to have a relationship with a "paper partner". She liked getting messages from her virtual boyfriends.
Back to the dating app lesson.