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The sportswear maker Nike has [announced / announcement] it will use American football player Colin Kaepernick in its advertising campaign to celebrate [that / its] "Just Do It" 30th anniversary. Mr Kaepernick [ignition / ignited] controversy in 2016 [while / awhile] playing as quarterback for his team the San Francisco 49ers. He refused to [stand / stood] for the national anthem as a protest against [racial / racially] injustice and social issues. Instead he knelt down on one knee. This started a [trend / trendy] of other players "taking the knee" [in / on] support of the Black Lives Matter movement. Kaepernick's actions caused [heat / heated] debate. In September 2017, President Donald Trump tweeted that NFL players should be either fired or suspended if they failed [for / to] stand up for the national anthem.

Nike will use a close-up [imagery / image] of Kaepernick's face with the caption: "Believe in something. Even if it [meaning / means] sacrificing everything." Nike supplies the uniforms [from / for] all the NFL's 32 teams and is a corporate [sponsorship / sponsor] of the NFL. The company knows it will receive a [whiplash / backlash] for using Mr Kaepernick in its ads. However, it said: "We believe Colin is [once / one] of the most inspirational athletes of this generation, who has [leveraged / beverage] the power of sport to help move the world forward." Yahoo Sports said: It's an [interesting / interested] decision for Nike. No other athlete [produces / productions] the same emotional response as Kaepernick." Many on social media applauded Nike for its decision. One person tweeted: "Time to throw away all my Nike [clap / crap] ."