Anger over horse race ad on Sydney Opera House
PRINT ALL READINGS (PDF)Sydney Opera House - Level 4
People in Australia are angry over plans to use the Sydney Opera House as a "billboard". They signed a petition to stop an advertisement for the world's richest horse race being projected onto the white sails of the Opera House. Australia's Prime Minister supports the Opera House being used for the advert. He said no one was painting an ad. and that it was, "lights flashing up there for a brief moment of time" He said he didn't understand people's anger.
A former Opera House chief said advertising on the world-famous site was "offensive". He found it "extraordinary" that politicians decided that the ad was in the interests of Sydney or Australia. He said the ad would ruin the artistic look of the iconic building. The son of the architect who helped complete the Opera House said: "My father would have been sickened by it....He would not have condoned advertising on the building."
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Sydney Opera House - Level 5
The public in Australia is angry over controversial plans to use the Sydney Opera House as a "billboard". Tens of thousands of people signed a petition to block plans to project an advertisement for the Everest Cup horse race onto the white sails of the Opera House. The race is the richest in the world. The decision to use the Opera House for the ad has the support of Australia's Prime Minister. He said: "It's not like they're painting it on there....It's lights flashing up there for a brief moment of time....I don't understand why we tie ourselves up in knots about these things."
The former chief of the Opera House said the decision to advertise on the world-famous landmark was "inappropriate and offensive". He said: "I find it extraordinary...politicians...have somehow decided that this is in the interests of Sydney...or Australia to corrupt the...art integrity of the building." The son of Peter Hall, the architect who helped complete the Opera House, said: "My father would have been sickened by it....He would not have condoned advertising on the building in any way. Lucky he's not around to see the desecration of our beautiful, iconic masterpiece."
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Sydney Opera House - Level 6
There is public outcry in Australia over controversial plans to use the Sydney Opera House as a "billboard" to advertise a horse race. Tens of thousands of Australians have signed a petition to block the plans to project an advertisement for the Everest Cup onto the iconic white sails of the Opera House. The race is the richest horse race in the world. The decision to use the Opera House as a platform for the ad even has the backing of Australia's Prime Minister Scott Morrison. He said: "It's not like they're painting it on there. I mean, it's lights flashing up there for a brief moment of time....I don't understand why we tie ourselves up in knots about these things."
The former chief executive of the Opera House described the decision to promote the race on the world-famous landmark as "crass, inappropriate and offensive". He said: "I find it extraordinary that the state politicians on both sides have somehow decided that this is in the interests of Sydney, New South Wales or Australia to corrupt the way the Opera House works, to corrupt the art integrity of the building." The son of Peter Hall, the architect who helped complete the Opera House, said: "My father would have been sickened by it....He would not have condoned advertising on the building in any way. Lucky he's not around to see the desecration of our beautiful, iconic masterpiece."
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