One of world's biggest makers of tissues is changing name of one of its products. company called Kimberly-Clark is putting end to its Kleenex "Mansize" brand of tissues. This comes after many people complained to the company that name "Mansize" was sexist. That name has been on boxes of Kleenex tissues for over 60 years. Kleenex "For Men" tissues were first launched in 1956. They were advertised as alternative to cotton handkerchiefs. Adverts said tissues "stayed strong when wet". The company said that from now, tissues will be renamed "Extra Large". Many companies around world are looking at name of their products to make sure they are not gender stereotyping.
Kimberly-Clark said it was changing name of its tissues because its consumer service department had many complaints about Mansize name. It said: "Kimberly-Clark in no way suggests that being both soft and strong is...exclusively masculine....Nor do we believe that Mansize branding suggests or endorses gender inequality." It added: "We remain committed to developing best possible products for our consumers and we take any feedback extremely seriously." The name change has started online debate on brand names, company names and sexism. radio presenter suggested it was time to rename store Mothercare as many fathers also look after babies.
