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The world-famous credit card company Mastercard is its name from its company logo. It will the likes of Apple and Nike to have a logo that a symbol only and no writing. Mastercard had traditionally a logo that had overlapping yellow and red circles with the word "Mastercard" over the top. The company has to drop the word "Mastercard" and just the two intersecting circles as a wordless logo. The new logo will be as the brand's symbol on credit cards and in stores, as well as on advertising at sports and other events. The company's marketing officer over 80 per cent of people spontaneously the new symbol without the word "Mastercard".

Mastercard extensive research for more than 20 months on how recognizable the new logo would without its name on it. The new logo is part of a wider strategy to from being a credit card company to a digital payments and financial services company. The world is now full of instantly recognizable logos that no words. Apple's bitten apple logo and Nike's swoosh are prime examples. Most of the logos of apps on people's smartphones just symbols. A design expert about maximizing the effect of a small logo on a phone or watch. He said: "You're to for a very small piece of real estate on a very small piece of glass....A 10-letter name kind of a monster."