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Kim Kardashian West has people in Japan after launching a new line of lingerie 'Kimono Intimates'. People in Japan have with anger and have Kardashian of cultural appropriation. They say the lingerie greatly Japanese culture. The kimono is an iconic symbol in Japan and is the country's national dress. It is an exquisitely decorated, long-sleeved robe tied with an ornate sash. It is usually of silk and is worn on special occasions. A Japanese woman to the BBC: "We wear kimonos to health, growth of children, engagements, marriages, graduations, at funerals. It's celebratory wear and on in families through the generations."

There has a lot of backlash against Kardashian West on social media. Apart from the lingerie no resemblance to real kimono or anything Japanese, the American socialite is also to trademark kimono-worded brands. She has trademarks for "Kimono Body", "Kimono Intimates" and "Kimono World". One Twitter user wrote: "What a disgusting thing to the word 'kimono'. It's disrespectful to Japanese culture. True cultural appropriation." Another person : "I feel very sad that the name 'Kimono' is being for something completely different from what we Japanese about it. I this name choice is simply ignorant. She her tweet with #KimOhNo.