There has been a dramatic increase the popularity veganism around the world in the past decade. Many people are becoming vegans an attempt to lead a lifestyle that is more conducive to helping the planet. Giving eating meat, dairy and other food from animals constitutes the bulk of changes vegans make to their lives. However, an increasing number vegans are now extending their beliefs to fashion. There is a considerable increase the sales vegan clothing, footwear and accessories. Retailers are marketing products that are free cow skin and other animal products. Shops are full synthetic fur coats, plastic belts, and shoes made tree bark, recycled plastic bottles, rubber and coconut fibre.
Research the United Kingdom revealed that 42 per cent of shoppers considered animal welfare before buying clothes. The researchers discovered that people all ages would consider purchasing vegan footwear. The trend vegan fashion has also reached luxury brands. Designer Stella McCartney has designed a new range fashion that is free leather and makes use recycled products. Her new collection is based a theme the iconic sixties pop group the Beatles. Ms McCartney's father, Paul, was lead singer the group. She has designed leather-free Yellow Submarine sneakers and colourful fake fur coats. Ms McCartney is a committed animal rights activist.