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The idea for the
came from a worried mother. She wanted to know how her
was feeling. The company website says: "Moodbeam is built on the
truth that...[moods are]
to capture, tough to talk about and often
." It wants to transform the
the world sees mood, "by making it easier to understand and talk about
we feel". It added "The device allows for
understanding of how we feel, creates more
conversations with those we care about and helps us lead
lives."