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IKEA said making
for gamers was a "natural
" for the company. It wanted to attract
of gamers around the world to its
and website. The company said it has created, "relevant,
, beautiful, and affordable products and complete gaming solutions". It added that it wanted to make
that also appealed to female gamers, saying: "The
of billions of gamers around the globe are very diverse...46% of gamers are women." It said: "Now we take the first step on our gaming
, and we do it by presenting affordable,
-performing gaming products and complete solutions that we hope reflect people's
and taste."
