Levi's says baggier 'balloon' jeans are in
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Fashion changes, particularly for jeans. The latest trend is baggy jeans. Many fashion lovers say this is because of coronavirus. Many people put on weight during the pandemic, so their older skinny jeans don't fit. The CEO of Levi's spoke about the latest trend in baggier jeans. He said: "I think the pandemic definitely played a...role in consumers looking for a more comfortable, more relaxing denim." He said consumers have liked the baggy look before.
The CEO said baggier jeans could last for a decade. Skinny jeans are out and "balloon jeans" are in. He said: "The last real denim cycle was driven by skinny jeans. That cycle lasted about 10 years." He said skinny jeans would not go away, "but clearly, right now we are seeing a very strong demand for these looser fits". Levi's CFO said: "Some time in 2020, we came up with the balloon jeans, and we have seen people becoming a lot more casual."
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