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Mr Bergh predicted that the new
in jeans could last for a
, and that skinny jeans are out and "balloon jeans" are in. He said: "Some people have said that this is going to create a new denim
, and we think that that could very well be
. The last real
cycle was driven by skinny jeans. That cycle lasted about 10 years." He added: "I don't think skinny jeans are ever going to go away
, but clearly, right now we are seeing a very
demand for these
fits, both the men's side of the
, as well as the women's side." Levi's CFO Harmit Singh agreed. He said: "Some time in 2020, we came up with the balloon jeans, and we have seen people becoming a lot more
."