Car maker Ferrari launches fashion brand
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Ferrari is a famous name in the car industry. It has a long history of success in motor sports. Its sports cars are a thing of luxury. The Italian company has entered the business of fashion. The 74-year-old carmaker launched its own line of clothing at its factory in northern Italy. The company briefly stopped production of its cars to let models walk down a catwalk on its factory floor. Ferrari hopes its new clothes will allow it to diversify. A spokesperson told reporters that Ferrari's clothing collections could make up 10 per cent of the company's profits within a decade.
Ferrari's ready-to-wear clothing was created by a 37-year-old fashion designer. He used to work for the brand Armani. He used many bright colours, including "Ferrari red" and the yellow used in the Ferrari logo. The designer hopes his clothes will be popular with young people. He said: "Young generations have the power to express the energy and the power of Ferrari's brand." He added: "If you enter a Ferrari store...you are looking for something special." Ferrari's chairperson said the company wanted to show Italian excellence, "and the best of our country's creativity".
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