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Ferrari's new, ready-to-wear
was created by 37-year-old fashion
Rocco Iannone. He used to work for the fashion
Armani. Mr Iannone's clothes all used very
colours. He made great use of "Ferrari red," the yellow used in the Ferrari
, and a very vibrant blue. Iannone hopes the clothes will be popular with younger people. He said: "The young
have the power to express the energy and the
of Ferrari's brand." He added: "If you enter a Ferrari store, it's not because you need another
. You are looking for something
." Ferrari's chairperson said the company "wants to champion Italian excellence and the
of our country's creativity".