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Environmentalists are more worried about the effects of fast fashion on the environment. Fast fashion the mass production of clothes at a low cost. They are in shops and online quickly to a high demand. Manufacturers make 100 billion items of clothing every year. This is expected to by 60 per cent by 2030. The fast fashion business model is a negative effect on the environment. Many of the clothes up in landfills and are not recycled. Another negative effect on the environment is by the chemicals used to make the clothes. These cause health problems for people in clothes factories. There reports children make many of these clothes.

The way people are clothes is to the problem of clothing waste. Many years ago, people to stores and tried clothes on. People took more time and more carefully before they bought clothes. They also them for longer. Today, people order cheap clothes on the Internet and if they don't like them, they send them back. Some people say this is a throwaway society. Some people buy clothes and never even them. The German media company Deutsche Welle wrote: "Every year in Europe, four million tons of clothing ends up in the trash. Less than one per cent of this recycled." It the fashion industry not so sustainable.