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TikTok users will soon be [ability / able] to upload 10-minute-long videos. The video platform launched [worldly / worldwide] in 2018 allowing users to create one-minute videos. That length tripled in July 2021 to three minutes. TikTok says an [extension / expand] to 10 minutes will allow people to be more [creative / creation] . A company spokesperson said: "We're always [thought / thinking] about new ways to...enrich the TikTok experience." She added: "We introduced [longer / length] videos, giving our community more time to create and [be / have] entertained. Today, we're excited [for / to] start rolling out the ability to upload videos that are [down / up] to 10 minutes, which we hope would unleash even more creative possibilities for our creators [abound / around] the world."

Social media consultant Matt Navarra said the [new / news] time limit means TikTok will be a bigger [libel / rival] to YouTube. However, TikTok could lose [uses / users] who prefer shorter videos. They could switch [to / at] other social media platforms, like Instagram's Reels, Snapchat's Spotlight, or YouTube's Shorts. Mr Navarra says [shorten / shorter] videos are more popular with younger people, who are used to "[whizzing / wheezing]" through videos "at speed". He says longer videos are more [clothed / suited] to older people. Navarra believes the longer videos may increase TikTok's profits [as / was] they are "easier to monetize and [stay / keep] people on-platform longer". Short, bite-sized videos are one of the reasons for TikTok's huge popularity. It has [more / over] than 1 billion monthly active users.