Plant-based milks have been growing in popularity the past decade. This is because more people are switching vegan diets and foods that are more sustainably produced. A recent cause people switching dairy to plant-based alternatives is the global rise the prices of foodstuffs. This has been exacerbated Moscow's invasion of Ukraine. This has increased the costs fertilizer and feed for cows. Many countries in Europe and Asia rely on Russia for 50 per cent of their fertilizer supply. addition, the supply of Ukrainian corn used to feed cows has almost dried up. The UK's National Farming Union has said fertilizer prices have risen fourfold and animal feed 70 per cent.
The global plant-based milk market is projected to more than double the next ten years. Experts have forecast a rise $53 billion in 2028 $22 billion in 2021. Consumers now have a dizzying array plant-based milk options. Supermarket shelves are stocked milk made from soy, almonds, coconuts, cashews, oats and more. In February, the world's first potato milk was launched. It is a Swedish milk brand called Dug and is described as being "deliciously creamy". Dug is advertised as, "the most sustainable plant-based dairy alternative the market". The dairy milk industry is defending its product. It is reminding people that dairy milk is rich calcium, protein and vitamin D.
