The Reading / Listening - Company Logos - Level 5

Adidas has lost a legal battle over what it thought was an infringement of its three-stripe logo. It made a complaint against the American fashion brand Thom Browne, which uses a four-stripe logo. Adidas said the four stripes were too similar to its three stripes. It filed a lawsuit and claimed $7.8 million in damages. However, a New York jury decided in Thom Browne's favour. It said the four stripes did not infringe on Adidas' logo. It added that consumers were unlikely to confuse the two brands, as they were capable of distinguishing between different numbers of stripes.

Thom Browne was founded in 2001. It creates high-end clothing and has collaborated with many top names in the luxury fashion business. In 2020, it designed a scarf as part of Joe Biden's "Believe in Better" fashion collection. The dispute with Adidas goes back 16 years. Browne used a three-stripe design on a jacket in 2007. After Adidas protested, Browne switched to four stripes. Browne said confusion between the two designs was unlikely because the two companies "operate in different markets, serve different customers, and offer their products at strikingly different prices".

Try the same news story at these levels:

    Company Logos - Level 4 or  Company Logos - Level 6

Sources
  • https://edition.cnn.com/style/article/adidas-thom-browne-verdict/index.html
  • https://www.ndtv.com/feature/adidas-loses-stripe-trademark-battle-to-luxury-designer-thom-browne-3690735
  • https://www.bbc.com/news/world-us-canada-64261616


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice activities, drag and drop activities, sentence jumbles, which word activities, text reconstructions, spelling, gap fills and a whole lot more. Please enjoy :-)

Phrase Matching

Paragraph 1

  1. Adidas has lost
  2. It made a
  3. four stripes were too similar
  4. claimed $7.8 million
  5. a New York jury
  6. four stripes did not infringe
  7. consumers were unlikely to
  8. distinguishing between different
  1. on Adidas' logo
  2. to its three stripes
  3. numbers of stripes
  4. complaint
  5. confuse the two brands
  6. a legal battle
  7. decided
  8. in damages

Paragraph 2

  1. Thom Browne was
  2. high-
  3. collaborated with many top
  4. The dispute with Adidas goes
  5. a three-stripe design
  6. confusion between the two
  7. the two companies operate in
  8. offer their products at strikingly
  1. designs was unlikely
  2. names
  3. different prices
  4. end clothing
  5. back 16 years
  6. on a jacket
  7. founded in 2001
  8. different markets

Listening — Listen and fill in the gaps

Adidas has (1) ___________________ battle over what it thought was an infringement of its three-stripe logo. It (2) ___________________ against the American fashion brand Thom Browne, which uses a four-stripe logo. Adidas said the four stripes were too similar to its three stripes. It (3) ___________________ and claimed $7.8 million in damages. However, a New York (4) ___________________ Thom Browne's favour. It said the four stripes did not infringe on Adidas' logo. It added that consumers were (5) ___________________ the two brands, as they (6) ___________________ distinguishing between different numbers of stripes.

Thom Browne was founded in 2001. It creates (7) ___________________ and has collaborated with many top names in the luxury fashion business. In 2020, it designed a (8) ___________________ of Joe Biden's "Believe in Better" fashion collection. (9) ___________________ Adidas goes back 16 years. Browne used a three-stripe design on a jacket in 2007. After Adidas protested, Browne (10) ___________________ stripes. Browne said confusion between the two (11) ___________________ because the two companies "operate in different markets, serve different customers, and offer their (12) ___________________ different prices".

Put a slash (/) where the spaces are

Adidashaslostalegalbattleoverwhatitthoughtwasaninfringementofit
sthree-stripelogo.ItmadeacomplaintagainsttheAmericanfashionbr
andThomBrowne,whichusesafour-stripelogo.Adidassaidthefourstri
pesweretoosimilartoitsthreestripes.Itfiledalawsuitandclaimed$7.8
millionindamages.However,aNewYorkjurydecidedinThomBrowne'sf
avour.ItsaidthefourstripesdidnotinfringeonAdidas'logo.Itaddedthat
consumerswereunlikelytoconfusethetwobrands,astheywerecapabl
eofdistinguishingbetweendifferentnumbersofstripes.ThomBrowne
wasfoundedin2001.Itcreateshigh-endclothingandhascollaborate
dwithmanytopnamesintheluxuryfashionbusiness.In2020,itdesigne
dascarfaspartofJoeBiden's"BelieveinBetter"fashioncollection.Thedi
sputewithAdidasgoesback16years.Browneusedathree-stripedesig
nonajacketin2007.AfterAdidasprotested,Browneswitchedtofourstri
pes.Brownesaidconfusionbetweenthetwodesignswasunlikelybecau
sethetwocompanies"operateindifferentmarkets,servedifferentcust
omers,andoffertheirproductsatstrikinglydifferentprices".

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________

Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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