It's official – peach fuzz is the colour of the year for 2024. Pantone, the world's experts on colour, selected peach fuzz as the hue that will give us maximum comfort in 2024. Pantone is the go-to source for advice on colour. It has named a colour of the year since 2000. A panel for the upcoming year's shade stated that peach fuzz brings belonging, and is "an opportunity for nurturing". It added that peach fuzz will help us "find peace from within; impacting our wellbeing". Pantone said the colour's "cosy sensibility brings people together and enriches the soul".

The Pantone Matching System is an industry standard for all things colour. Industries from graphic design, to fashion, to tech incorporate the system into their products and advertising. The company website states: "Pantone provides a universal language of colour that enables colour-critical decisions…for brands and manufacturers." It adds: "Pantone's colour language supports all colour-conscious industries…encompassing over 10,000 colour standards across multiple materials including printing, textiles, plastics, pigments, and coatings."