Following football in England is expensive. The price of tickets and shirts is high. A shirt for the top teams costs over $100. Premier League teams are cashing in on selling shirts. A newspaper said teams increased the price of shirts by 56 per cent over five years. A spokesperson for a London team explained why prices have gone up. He said it was because of a rise in manufacturing, materials and shipping costs.

A consumer expert said the jerseys were overpriced. She called the high prices, "an own goal by mega-rich football clubs". She added that loyal fans cannot buy the shirts, and that this was unfair in a cost-of-living crisis. She said this could "backfire on clubs". A Manchester United fan was fed up with his team changing its kit every year. He just spent $400 to buy shirts for his children. He said: "Clubs are too greedy."