A new social media site called Bluesky is growing quickly. It is getting over one million new users every day. The site opened to the public in February. It started becoming very popular after the U.S. Presidential Election. Many people are signing up for Bluesky as an alternative to X, Facebook and Threads. Bluesky is the most downloaded free app in Apple's and Google's app stores. Digital media journalist Ben Collins said: "Bluesky works and looks and feels just like Twitter." He said Bluesky has a fresh feel and gives users more control.

Bluesky started in 2019 as a research project at Twitter. It launched as an invitation-only site in February 2023. The platform is similar to Twitter. Even the logos are similar. Twitter's was a blue bird; Bluesky has a blue butterfly. The name Bluesky is from a Twitter idea that a bird flies freely in an open blue sky. This open blue sky is like free speech. Bluesky users can control their feed. They can focus on posts they are interested in. If they want only posts that have cat photos or posts related to sports, they can choose feeds from a marketplace.