Japanese people have a fondness for mayonnaise – the creamy, egg-based condiment. They now have a new product to try – drinkable mayonnaise. Japan's third largest convenience store chain is selling a mayonnaise-flavoured drink, called "Nomu Mayo". The store says the drink is, "a long-awaited new product for mayonnaise lovers". It added that, "the richness and sourness of mayo are reproduced in this chilled beverage".

The convenience store is watching how Nomu Mayo sells. Japan's mayonnaise uses rice vinegar. Mayo is in most of Japan's kitchens and restaurants. However, it is unclear how popular drinkable mayo will be. It has very mixed reviews. Yahoo Japan stated: "It had the texture of mayonnaise.…The taste didn't feel diluted at all, and it tasted like mayonnaise, which is a bit strange." It said the drink was "a bold product aimed at a very niche demographic".