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New computer allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely will soon be keeping an allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely on you, or on your eyes, when you go shopping. It is called the Sideways project because it allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely the movement of your eyes as you allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely at products on shelves. The researchers, from Britain's Lancaster University, told the BBC that the technology would be a common allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely in stores before the end of the allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely. Senior researcher Andreas Bulling said: "The system uses a single allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely camera…[It] detects the faces of people walking by and allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely where the eyes are relative to the eye corners." This information is then used to allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely up adverts related to what products you were looking at longest as you pass by video allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely ahead of you.

Eye-tracking technology is being used in a number of different allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely. One is to help motorists better allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely cyclists on roads. Studies suggest drivers are five times allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely to spot pedestrians than people riding bicycles. This could significantly allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely the number of road deaths. Eye-tracking can also be used to allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely people to use their eyes as a mouse to allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely through and select content on screens. Disabled people are already using this technology to allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely their daily mobility. Last month the tech giant Samsung allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely a smartphone that monitors what users look at on-screen. Mr Bulling said: "It is really gaining allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely. I fully expect this technology to become available allowcalculatescutdecadeenhanceeyefeatureflashglanceidentifylaunchedlikeliermomentumordinaryscreensscrollsituationssoftwaretrackswidely in the near future."