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Rolls-Royce had record sales in 2013. It's the fourth year it has done this. It sold 3,630 cars because of strong demand in the Middle East and China, which saw sales increase by up to 17 per cent. Rolls-Royce sold cars in several new markets last year. It plans to continue this global expansion. The company CEO said: "We have maintained our position at the [top] of the super-luxury market." Super-luxury means cars costing over $272,000.
The CEO said people buy a Rolls Royce because they want a top luxury brand. He said: "It's the ultimate treat; the reward for hard work." He said 80 per cent of cars are bought by business people who have started and run their own businesses. The rest are bought by sports and film stars. It's not just the super-rich who buy the cars. A new group of people with mid-sized businesses, "also want to treat themselves to the magic carpet ride".
Back to the Rolls Royce lesson.
