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Apple has finally its much talked about smart watch. Apple is well versed in its followers during its legendary product launches. The first big surprise with the new timepiece with its name. The company has from its previous naming convention and the "i" prefix. Many CEO Tim Cook would us the iWatch but instead he the coming of the Apple Watch. The device has a new interface, it runs apps, and as a health and fitness tracker. It also has a digital payment system called "Apple Pay," which Tim Cook hopes will "replace the wallet". Users can also with eleven different watch faces and, for the fashion conscious, an array of straps.

Reviews of the Apple Watch have mixed. Tim Coulling, senior analyst at research firm Canalys, believes the watch could the catalyst for people to wearing technology. He said: "For many people, waiting to see what Apple was a first step before out to buy a wearable technology product." Many people could be off by the price. At $349, it is considerably more expensive than its more established rivals. But then, millions of loyal customers have always the premium for an Apple product. Apple could its rivals on the grounds of its watch a must-have fashion accessory. Apple fashion industry bigwigs, including the ex-SEO of Burberry, to work on the watch's design.