Apple has finally [unveiled / unraveled] its much talked about smart watch. Apple is well [versed / versing] in wowing its followers during its legendary product launches. The first big surprise with the new timepiece [went / came] with its name. The company has [derived / deviated] from its previous naming convention and [ditched / pitched] the "i" prefix. Many thought CEO Tim Cook would show us the iWatch but [prefer / instead] he announced the coming of the Apple Watch. The device has a new interface, it [runs / follows] apps, and acts as a health and fitness tracker. It also has a [digital / digitally] payment system called "Apple Pay," which Tim Cook hopes will "replace the wallet". Users can also experiment with eleven different watch [heads / faces] and, for the fashion [conscious / aware] , an array of straps. Reviews of the Apple Watch have been [mixed / mixture] . Tim Coulling, senior analyst at research firm Canalys, believes the watch could be the [cataclysm / catalyst] for people to start wearing technology. He said: "For many people, waiting to see what Apple [did / doing] was a first [step / stair] before going out to buy a wearable technology [produce / product] ." Many people could be put off by the price. At $349, it is [considerably / considerately] more expensive than its more established [rivals / rivalry] . But then, millions of loyal customers have always paid the [installment / premium] for an Apple product. Apple could trump its rivals on the [grounds / reasons] of its watch being a must-have fashion accessory. Apple hired fashion industry [bigwigs / bigots] , including the ex-SEO of Burberry, to work on the watch's design.