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The Pantone Matching System is an
standard for all
colour. Industries from graphic
, to fashion, to tech incorporate the
into their products and
. The company website states: "Pantone provides a universal language of colour that enables colour-critical
…for brands and
." It adds: "Pantone's colour language supports all colour-
industries…encompassing over 10,000 colour standards across
materials including printing, textiles, plastics,
, and coatings."